If you are out in the online social spaces you know at anytime of the day there will be thousands of people posting some sort of promotions. Be it an advertisement placed on Facebook or a mini Sales Pitch on Twitter, they all give off an image that is not positive and far from being social.
What is the Problem?
Many people who have not caught on to how to use social media correctly attempt to bring old school methods of Marketing and Sales to the online social spaces. From the beginning of their online existence they post, in many cases non-stop, one advertisement statement after another. For a business these type of promotions are expected and usually are ignored by the vast majority of the consumers online. For a person representing a business these back to back non-stop posts usually results in them being deleted or avoided. Either way, today’s consumer are becoming fed up with being hit with sales notices everywhere they go online. This becomes an issue for businesses since they need the internet and in reality, the consumers need the businesses to be on the internet. The overall problem is the negative image businesses create when they think of the social spaces as a place to post their billboard. As little as one year ago the consumer’s reaction to the moderate level of intrusive promotional posts in their social space was looked at as something to be tolerated. Many would just wave off the unwanted communications as part of being on the internet. Well, things have changed and are changing even more rapidly than most studies being trumped up by the big box firms that tract internet active can keep up with. The consumers are not as meek as they were and those who were hardened vets to sniffing out ways to get away from unwanted communication have now turned to helping fellow consumers find ways to block off the growing volume of advertisement thrown at them. Yet, the marketing firms and misguided consultants tell their clients the reason their social media strategies are failing to produce a profit is due to them not keeping a high enough volume of content about their products posted in the social spaces. So instead of listening to consumers tell them to Stop, they turn up the volume. For businesses their image online and in the eyes of the consumers has been tarnished. Consumers move away from self promotions and advertisements. When it comes time for the consumer to buy it seems the ol Web-site for a business or a blog site is what they are first looking for…not ads in their social streams. Things are changing for businesses. They are going to have to ‘Get Social’ to make a difference online. Let me know how I can help.
