I hear this statement frequently from corporate executives..

I never have seen the need for me to social network for my company.  That is what our Marketing groups does.

The remark says a lot about the person and their lack of understanding of the importance social networking has become for businesses of all levels.  It is true, large business executives seldom venture out to any public function set up to socialize with small business owners.  Why?  On the most part they see the functions beneath their position in society. 

For the past ten years we all have seen plaster all over the news media the deplorable actions of a large number of the ‘C-Suite Marvels’.  In a concerning number of reports they seem to see themselves as invincible or untouchable by any authority.  Unfortunately, the action of these individuals casts a dark shadow over the rest of the corporate world’s top executives.  Finding ways to change a negative image or improve upon poor professionalism is why social networking at all levels of society should be the mission for all corporate executives.

It is rather simple process for business managers to find venues where they can approach the business people of the world.  Offline Social Networks are everywhere.  Of course there are some offline networks better than others, but overall it is well worth an executive’s effort to take a more personable touch to promoting their company’s image.

I hope more executives take their company’s image to heart and get out and meet others in other businesses. This simple effort will pay off in the short as well as the long term.

Let me know how I can help.