I have been spending a large portion of my time staring at Empire Avenue on the screen.  The question that has entered my mind a trillion times is..How does this work?  I see people start at 8 Eaves(Empire Avenue’s version of $) and then others seemed to have been escalated to over 200 Eaves..how they did that and what did they do to get there…all a mystery.

I have asked a number of my ‘A List’ peeps, who are very popular on EA, on what EA is all about and the answers I get are at best..vague. Does this mean it is a private party and to get invited to the VIP lounge you need to know the secret handshake?  Is there some sort of premium level you have to be part of in order to get the user manual of how Empire Avenue works?

All these questions are not just the one I ask, but are the questions everyone I am showing EA are asking as well. 

There is one thing Empire Avenue does that I am totally on board with and that is in how it calculates a person’s digital footprint.  At first that was confusing but as I read up on the formula and then applied what it says is most important action to take in order to raise my influence in the social space I started to see my Stoke Price go up.  Finally, a program that evaluates quality over quantity.

Here is a detailed explanation on how your social media is valuated on Empire Avenue.

How are Earnings calculated?

Blog Posts will earn you a maximum of 200e per day in Earnings. We take into account many factors, including the length of post, type of blog post and so on, but ultimately the daily cap will be reached quickly by a blogger who crafts their message well. This cap and method will change as we move toward a better blog analysis system.

Twitter, Facebook, YouTube, Empire Avenue and Flickr Network Earnings are calculated on a sliding, ‘diminishing returns’ scale: the more posts you make, the less you make per post, up to a maximum cap of 250e per day for each network. Getting comments, views, retweets, etc. will increase the amount paid for each individual post in each of these networks, but it is still limited overall by the cap. While we regularly examine how these caps operate and make periodic adjustments, these caps have been in place since mid 2010.

Your Earnings are multiplied by various factors to create a dividend pool. Increasing social engagement on each platform will increase the Dividend Multipliers and hence the Dividend Pool. In short: be as active as you normally are, and you’ll create good content, which will engage more people than creating spam. This will give you a higher Dividend Multiplier, which will allow you to pay more in Dividends to your Shareholders.

Excessive Blog Activity and Share Price

Because it is far easier to enter "spam" into the blog system without a reasonable amount of oversight, Share Prices increases due to excessive blog activity have been capped at a low level. For example, a user who has 150 "blog posts" per day will not see significantly higher gains than another user with eight (8) authentic blog posts. This has been the case since late fall 2010. As Empire Avenue grows and changes, the ability to show real value and engagement on your blog is something we are working toward!

What I REALLY like about this formula is it does not place a heavy value on Twitter.  From what I can tell so far, Empire Avenue is evaluating the quality of your contribution to the social spaces..not content sent to an inflated social community.  Even though Empire Avenue is a Game it has much more impact on the relevance of social media than just playing a game.  It is helping you build your social and web presence in a positive way.

I’ll keep my eye on EA and let you know when things over there loosen up and secrets (if that is what they are) are unveiled.  Stay tuned, and let me know how I can help.