I am out at the 2011 HP Byron Nelson Championship, in Las Colinas (known to the Dallas natives as Irving), Texas, providing my golf fans a view of what goes on behind the scenes of a PGA event.  You can follow the action at my Mr Business Golf blog and on my Twitter feed at @mrbusinessgolf…just follow the hashtag #HPBNC.

On the social media side of things HP, the title sponsor of The Nelson, is really stepping up to plate to what is rapidly becoming a social media extravaganza.  Naturally the Twitter Feed is a blaze with activity of what is going on around the event.  You will also see a large number of posts made on Facebook that have a little more detail on the latest and greatest of things going on around the Nelson.  Everything from where the coldest beer is located to tracking the players stroke by stroke play.

New vs Old

The good news is, HP ‘Gets It’ when it comes to using social media.  At the Nelson, HP has assembled a great team of social mediaist, me included, to pump out to the internet information on what is happening on and off the golf course.  I’ll report more on the HP Team later.

The bad news is the use of social media is not readily appreciated with everyone here at the event.  It is unfortunate many do not ‘Get’ social networking and how it can work for them.  Fortunately, there are some in the traditional mainstream of sport media you would think would be the ones who would shun social media who are however very eager to learn more.  In a couple of visits I have made with some of the old guard of sports media I am encouraged with their willingness to accept social media as the New way of getting a message to sports fan.

Mr Business Golf Show

I will be doing some interviews while I am here to put in a few podcasts I will be producing for the Mr Business Golf Show.  I will also take some of the issues I have found many people have with social media and bring them to the Mr BG Show to discuss.

There is still a lot unfolding to report at ‘The Nelson’ which I will be back to offer you more insight to the behind the scenes activities.  Until then..let me know how I can help.