Outside of the major iconic brands established over the years there are not many businesses, especially golf businesses, that can catch their market’s attention for more than a few seconds. Why?
Have you taken a look at how the market sees you or your business? Sometimes this this is not Good News.
Too many people are sold on, usually by others in the graphic design or PR industries, on only exposing their logo or ‘their brand’ in the market. This was good back in the early 60’s when TV was the Twitter of that era. Today, with all the Madoff scheming type business people all around the world consumers and businesses want to know WHO they are dealing with rather than What they are dealing with in business.
In a quick round robin survey I did with my offline network over 80% of these business people report they do not even bother clicking on any Facebook page or Twitter post that shows a company logo or a photo of some dude (or dudette) jumping thru the air. Their experience has been that a vast majority of those pages are not manned with anyone who cares or shows who it is that manages the business.
Today, viewers ask..
Who is it at the helm of the business that is asking me to spend my money?
It does not answer their question if they only see is a 3000 word sales letter tagged to logo . Or, 15k posts on Twitter with only links off to subjects that support the logo or company. Unfortunately, these exact strategies are used very well by scammers.
Having tens of thousands of followers with 3000 word sales letters tagged to another logo also does not convince the consumer to go further than the front page of a businesses web-site.
Why are many businesses reported trillions of hits and improved sales they equate to their online exposure? I am sure many are profiting but can YOU validate what they say as being fact? Consumes want (and should be searching) for validation. These hit hit reports are part of that ‘exaggerated marketing tactic’ many maybe using to convince you to buy that I’ll leave for another blog to expand upon.
Facebook and Twitter are just the front runners of where many businesses are told to enter the internet to compete. I agree, it works well, but only when the company does as I commonly refer to it as ..
Putting a face on the business
In the golf industries, even some of the leaders of the industry like the PGA, LPGA and all of the major club manufacturers fall victim to being turned off by their consumes with only showing an impersonal image online..and offline as well.
I have been encouraged with the cartoon characters and abstract photos many Tweets use to post as their avatar are now giving way to showing a clear head shots photo of a REAL person (one can only hope is of the person running the show and not a hired model).
Hopefully the increase in these well done photos is helping the photography industry even though many of the photos seem to be touched up iPhone shots which is great.
The TV marketing industry also is showing signs of changing to show the CEO’s and business owners in their business’ commercials which confirms that they also see the need to put a face on their business.
If you do not know how you are being seen by your market, just look at the images you are posting. Does it show your market who YOU are?
You feeling the image you post is cute maybe seen as only nonsense by most. You may want to take note of how you look in the market. It does affect your bottomline.
Let me know your thoughts and let me know how I can help.
