Passing On To You My Experience
Have you ever gone to a social gathering where there were people standing off in the distance pointing at you and whispering something to each other? That usually means they are saying something about you or about something you did, or did not, do. Viewers Will Never Tell Humans are just that way. People will […]
If you are on a marketing team or happen to be responsible for the marketing of a company, the COVID-19 pandemic is making it difficult to see any silver lining right now. But, don’t worry, because it just so happens there will be one. The average consumers now absorb over 80% more online content than […]
According to Forrester Research, A Minute of Video Is Worth 1.8 Million Words. This makes me wonder how many million more words a poorly produced videos generate? As part of my job, I view a lot of videos produced by other people and agencies. What I have found is roughly over 80% of marketing videos, […]
Probably not? We visit with business leaders nearly every day and the first question they have is asking us why their current videos are not accomplishing their mission. The reasons we find why their videos are not accomplishing anything is due to either the quality of the video or format the video was produced. We […]
How do you tell a social media influencer their LinkedIn videos really suck and they not get upset with you? I was asked this question recently and really wish I had a good answer. Sometimes You Just Have to Say It However, I do understand what the person was asking. There are a number of […]
I’m not sure I have ever mentioned how I came about focusing professionally on the production of video content. Being a quality minded person it did not take me long to learn the difference in quality video and poorly produced video. Since videos are now the number one form of marketing I figures NOW might be […]
Every new year brings around change and one of the resolutions SyncLab Media hears frequently is… I need to find someone to shoot our marketing videos. The question we ask is..How good do your videos need to be in order to achieve your strategic goals? There are as many types of videos as there […]
Short-form videos make for perfect forms of video marketing. They can be a great way to deliver information to your potential and existing customers. What’s a short-form video? A Short-form video is less than 10 minutes. Videos longer than 10 minutes is considered long-form. The Social Media Examiner reports the reason short-form videos are so […]
There are a few things I…and I suspect a few million others of us…would like to see less of on LinkedIn. There have been a lot of good things LinkedIn has done over the years…like Groups, Showcase Pages and of course LinkedIn LIVE. All of which have improved the platform to become the #1 social […]
Why am I reviewing YouTube Influencers? One of my new year resolutions for 2019 was to spend a few hours each month reviewing YouTube Influencers to find out what they do that makes them an influencer, how they produce their videos so as to become an influencer and WHY I felt they were or were […]
