Does this work? I guess it is up to you to find out.
Courtesy of Minda Zetlin of INC.com
Until last year, NAP, Inc.‘s best known product line was its Sleepy Wrap baby carrier. But when the company launched the Boba Baby Carrier last year, it focused its efforts on social media, especially Twitter. "Prior to that, we were just using traditional online and print advertising," says Ashley Jewell, director of social media marketing for NAP. "We went from having one follower to selling out our whole inventory in a matter of weeks."
NAP’s experience shows what some marketing experts already know: Twitter is an incredibly powerful tool for creating buzz and an ideal way to get customers’ attention for a new product, service, company, or location. "Twitter today has 100 million active users, and 100,000 new users per day. That’s an astonishing shift from something that used to be a niche outpost," notes Dallas Lawrence, managing director for Burson-Marsteller‘s Proof Integrated Communications agency.
And, he says, Twitter continues to evolve. "In the last six months, we’ve witnessed dramatic maturation for Twitter. It’s grown from a platform driven by press releases to a true social platform that values information sharing and transparent corporate leadership."
So how do you make the best use of Twitter’s astounding power to reach your customers?
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